Just got back from DIY Days in LA. Met some great people, had some insightful conversations, and sat through great presentations on DIY (Do-it-yourself) distribution and audience aggregation. They are coming to a city near you (they are on their way to San Francisco and then heading east, final stop looks like its London).
Best of all, it's free. When do you get a day long event on "fund :: create :: distribute :: sustain" for free? Which brings me to my last point on the subject: "fund :: create".
They really didn't cover those. It was mostly about different DIY distribution and audience development models. Don't get me wrong, there was a great amount of information on the latter. I had thought I was wanting to learn about more DIY funding (more then the obvious: go into debt) but the topics on finding, building, and sustaining your audience were also valuable.
One thing it seemed a lot of the attendees wanted was a magic bullet. Let me be really clear: there is no magic bullet. Even if there was by now it would be so overused as to be ineffective. It still comes down to persistence and work.
Anyway, I highly recommend the series if its coming through your town. Also, check out the website for transcripts and updates from the conference.
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With the emergence of interactive ecosystem and Web 2.0, we were keen to build an online marketing company, which could do a lot more for the clients, than the current crop of vendors and do it for less money. Our passion and research led us to conceptualize an Integrated Multichannel Online Marketing (IMOM) framework and thus OuterJoin was born.
Mack
North Dakota Treatment Centers
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